RESUME

Versatile Graphic Design generalist with 7+ years of professional experience in advertising and comprehensive B2B print and digital publication design. Expert in end-to-end magazine production, mastering complex layout design, prepress standards, and dynamic digital asset creation. Highly proficient across the Adobe Creative Cloud and skilled in cross-functional collaboration, workflow management and maintaining strict brand consistency.

PROFESSIONAL WORK EXPERIENCE

Graphic Designer at Allured Business Media 

Carol Stream, Illinois | October 2021–July 2024

Responsibilities: Graphic designer for business to business publications Skin Inc. Magazine (The choice for serious spa professionals & owners) and Beauty Launchpad Magazine (Everything beauty for salons & stylists).
Design layouts for both print and digital. Create web banners and marketing materials. Manage workflows using Jira. Collaborate with editors on image choices for the articles and covers. Create and use templates for columns. Use HTML to make edits to the digital editions of the magazines. Create animations for digital magazine covers and articles. Communicate with the sales department about advertisements to place in the magazine. Design paid advertorials for advertiser in the magazine. Clip images out for the product pages. Ensure that all print images are CMYK and 300dpi. Plan the impositions for each issue. Checking ad sizing and preflight issues before upload. Help design team member with article from their magazines. Keep files neatly organized and properly named on server. Maintain and update brand guidelines. Occasional logo design for columns and special features.

Ad Traffic Coordinator at Gannett | USA TODAY

Downers Grove, Illinois | October 2017–March 2021

Responsibilities: Design and edit print and digital ads at a rapid pace in Indesign and Photoshop. Online apps (Adventive and Adapt) to create digital ads. Out-sourcing ads as needed. Communicating with sales reps via email, live chat, or phone on what text and art needs to be included.

LINKS

Portfolio Website: haleygottardodesign.com

Beauty Launchpad Magazine (18 Issues: Nov/Dec 2021 to Jul/Aug 2024, except Jan/Feb 2023)

Skin Inc Magazine (20 Issues: January 2023 to August 2024)

Linkedin

EDUCATION

Bachelor of Fine Arts in Visual Communication
Northern Illinois University, Dekalb, Illinois, May 2017

Associates of Fine Arts
College of DuPage, Glen Ellyn, Illinois, May 2014

Associates of Applied Sciences in Graphic Design
College of DuPage, Glen Ellyn, Illinois, May 2013

CERTIFICATIONS

Google Digital Marketing & E-commerce Certificate

February 2025

Google UX Design Certificate

In Progress

PROFICIENCIES

  • Adobe Creative Cloud: InDesign, Photoshop, Illustrator, Dreamweaver, Acrobat, Aftereffects, Premiere Pro, Media Encoder, Adobe Fonts and
    Adobe Stock
  • Microsoft Office Suite: Word, PowerPoint, Excel
  • Google: Chrome, Gmail, Drive, Meet, Calander, Analytics, Gemini
  • Other Programs and Platforms: Canva, Invision, Figma
  • Web platforms: WordPress, Blogger, Dreamhost
  • Ecommerce platforms: Shopify, Squarespace, Etsy
  • Project management tools: Jira
  • Social media marketing: Instragram, Facebook, LinkdIn and YouTube
  • Email marketing: Constant Contact, Hubspot and Mailchimp

SKILLS

  • Layout and Publication design
  • Digital photography and videography
  • Photo editing and Video editing
  • GIF and After Effects animations
  • Brand and logo design
  • Prepress, Color management
  • Responsive Web Design
  • HTML and CSS
  • UI/UX
  • Wireframing
  • Design mock-ups
  • Creative writing
  • Copy editing
  • Traditional illustration
    with various media
  • Digital Marketing
  • Typography
  • Generative AI
  • File management
  • Working Remote/Hybrid
  • Time management
  • Organizational skill

OTHER WORK EXPERIENCE

Photographer/Art seller

2020–Present

Photography and art sales at local consignment stores and art fairs with some freelance on the side. Experience with Online selling on Etsy as well. Photos shot with a Nikon Coolpix p1000 and Nikon D3400 DSLR with various lens.

Crew Member at Dunkin

Aurora, Illinois | April 2015–October 2017

Responsibilities: Take customer orders, maintain a clean and organized work environment, make beverages, decorate donuts, bake bagels and other bakery items.

IT Computer Lab Assistant at College of DuPage 

Glen Ellyn, Illinois | August 2013–August 2014

Responsibilities: Take phone calls for the Student Support Helpdesk, help students set up their MyAccess account or reset their MyAccess passwords, help students with Blackboard and their student email accounts, cleaning computers in lab and in the classrooms, design creative signs for the lab hours and info.

AWARDS & ACHIEVEMENTS

Art featured and sold at the The Winding Deerpath nature art gallery in Geneva, IL since 2021

Photography featured in Daily Herald photography contest and Jeff Reiter’s Words on Birds column (Most recently January 1, 2025 issue)

Illustrations published in College of DuPage’s Brain Flower student magazine in 2013 and 2014 issues

Finalist in College of DuPage’s Portfolio Night 2013 and 2014 in the categories of Illustration and Identity design